Ethics

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1. CommercialAlert Complaint to the FTC

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Details CommercialAlert's complaint of deceptive advertising in search results, and the FTC's ruling.
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2. Search Engine Optmization Standards Discussion

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Examines the issues surrounding SEO standards of conduct.
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3. Search Engines: Economics & Ethics

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Talks about the difficulties in getting listed in a search engine and search engine ethics implications.
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4. SEOpros.org

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Organization of SEOs and marketing consultants developing and implementing a set of best practices for the search engine optimization industry. Includes a database of consultants, consumer tips, SEO skills sets, complaint registry and forums.
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5. The Classification of Search Engine Spam

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Offers a guide to search engine spam that allows search engine marketers to objectively evaluate actions to see whether those actions equate to spamming a search engine. Aims to provide the basis of an industry standard.
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6. The Curse of Cloaking

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Describes the act of cloaking, and explains why you should not do it.
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