Pay attention to these five SaaS trends in 2017 because we have every reason to believe they will be industry-shape-shifters. They deserve to be on your watch list. Let’s see why:
1. AI – Artificial Intelligence
With the introduction of Home (Google), Siri (Macbook), and Alexa (Amazon), we can say that the AI personal assistant options made room for themselves in 2016. So, what can we expect for AI in 2017? Well, simplifications and home improvements are certainly going to be among the leading AI trends, including home appliances you will be able to control and adjust with your smartphone. On the other hand, prepare yourself for some heated debates regarding all potential AI applications and growing privacy concerns.
In 2017, almost one-third of the business users expect an increase regarding the costs associated with mobile systems. Undoubtedly, mobile-friendly apps are becoming a must have for business users and employees. In return, corporate users are expecting that mobile technologies and services will further reduce their operational costs and improve efficiency. The ability to work remotely and improve the customer response time are the strongest motivations for this unreserved mobile orientation and focus in the business world.
We have already mentioned the increase of both mobile apps and workers as one of the leading SaaS trends in 2017. This trend will strongly influence the security as one of the top priorities in the years to come. An impressive list of benefits brought by mobile technologies represents a double-edged sword in terms of security. We have an unparalleled rise of mobile providers, who are extremely vulnerable due to uncontrollable exposure of both enterprise and personal networks and data, including multiple entry points which provide numerous options for harmful security breaches. It goes without saying that security experts will have their hands full in 2017. We sure hope to witness some improved solutions in the alarming field of security.
It isn’t an exaggeration to say that SaaS has expanded beyond itself into something we can refer to as a new model called Everything-as-a-Service. We can see that the overwhelming majority of business entities are relying on pay-as-you-go models, while embracing new technologies through cloud-oriented and -based services. SaaS can do a lot to support this idea with the continuous application to new services.
It has become pretty much obvious that it is no longer enough for B2B SaaS enterprises to provide products and services limited to one function. In 2017, we can expect a trend where companies and products will move toward the more developed platforms. For instance, Hubspot has already introduced collaborative spaces within their existing task management and CRM tools structure. Eventually, we can expect that more and more SaaS enterprises will expand and move into different fields as they inevitably grow and evolve from single-oriented product and service providers to more complex platforms.