Half of Google Top Results Now Have SSL Certificates

According to new research, 50% of Google’s Page-1 Rankings are those with SSL Certificates.

This increase, which is now up from 30% in July 2016, is most likely due to more people choosing to obtain HTTPS and not to any changes in Google’s algorithm, but the results are evident one way or another: secure pages are increasingly ranking higher on the search engine.

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Image Credit: Moz

Implications for the Future:

It is projected for the percentage of HTTPS sites dominating Google’s results to climb steadily, reaching over 60% by the end of 2017. Although this is in no way a guarantee, it does seem to be a steady trend and not one that should be ignored or taken lightly. After all, with the rising occurrences of secure pages, Google may very well eventually decide to give preference to HTTPS over less secure pages.

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Image Credit: Moz

Will HTTPS Get Preference?

Despite the steady adoption of HTTPS across major websites, there are still some high rankers that have yet to make the switch, either partially (Amazon, YouTube, TripAdvisor) or completely (eBay, Indeed, BestBuy). Therefore, Google may be waiting it out until the time that more big players have made adopted HTTPS before imposing a preference or penalty based on it.

Even though Google isn’t penalizing the absence of SSL Certificates as of now, more pages continue to convert to HTTPS. With this in mind, new and existing sites alike should probably start getting SSL Certificates as soon as possible so as to not get left behind when the tide does turn.

SSL Certificates are a low-risk, inexpensive way to provide your customers with an extra layer of protection, at least on the pages that transact sensitive information.

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